Selected work
A collection of recent projects across web, design, and automation.
Thirty-three builds, from five-region Shopify operations to multi-tenant Laravel applications and government-compliant file generators. Each one is written up as a case study: the problem, what I built, the stack, and why that stack.
Client work is marked as such. Concept projects are labelled honestly rather than passed off as commissions.
Showtime Pools, WordPress Website
A custom WordPress site for Showtime Pools, a multi-location Los Angeles pool service company. Built for local lead generation across Sherman Oaks, Century City, and Beverly Hills, with service pages, a quote-capture flow, Google reviews integration, and an affiliate program wired to a GoHighLevel webhook.
Borgs Roofing, WordPress Website (AU)
A high-converting lead-generation website for Borg's Roof Tiling, a Melbourne roof restoration business. Built around one goal: turn local search into booked quotes, with an above-the-fold quote form, cost-of-waiting messaging, recent-jobs gallery, service-area map, and FAQ.
Results Digital (Project Footprint Map)
A custom interactive map that plots completed jobs, customer reviews, and office locations as branded shield markers on the client's site, giving an agency a visual proof-of-work footprint.
Personal Portfolio
This site. A custom WordPress theme built from scratch, with its own SEO layer, JSON-LD entity graph and dynamic llms.txt.
What the work has in common
Most of these started the same way: a process running on spreadsheets, shared inboxes, or software that almost fit. The interesting part is rarely the code, it is deciding what the system actually needs to model.
The Laravel and PHP builds are the deepest: multi-tenant payroll, accounting for a US CPA firm, and a BIR-compliant file generator that had to match a government spec exactly.
The Shopify work is the widest: five DECKO storefronts across Australia, Germany, Hungary, New Zealand and the US, plus full store builds and custom landing pages written in Liquid instead of rented from apps.
Want something similar? See the services or tell me what you are building.