Selected work
A collection of recent projects across web, design, and automation.
Thirty-three builds, from five-region Shopify operations to multi-tenant Laravel applications and government-compliant file generators. Each one is written up as a case study: the problem, what I built, the stack, and why that stack.
Client work is marked as such. Concept projects are labelled honestly rather than passed off as commissions.
Linkup Advanced Scaffolding, GHL Funnel & Automation (AU)
A GoHighLevel funnel and lead-automation build for Link Up Advanced Scaffolding, serving Gold Coast, Brisbane, and Sunshine Coast. A founder-video landing page with a multi-field quote form that feeds a GHL pipeline and notifies the owner the moment a lead signs up.
GHL Lead-Capture Pipelines & Automation (Client Work)
GoHighLevel management for client landing pages: building lead-capture pipelines that pull enquiries off funnels and landing pages, then notify the business owner instantly on every new signup so no lead is missed.
Smart AI Lead Manager
AI-assisted lead management with automatic scoring, drafted reply suggestions and pipeline tracking, built on an OpenAI integration.
What the work has in common
Most of these started the same way: a process running on spreadsheets, shared inboxes, or software that almost fit. The interesting part is rarely the code, it is deciding what the system actually needs to model.
The Laravel and PHP builds are the deepest: multi-tenant payroll, accounting for a US CPA firm, and a BIR-compliant file generator that had to match a government spec exactly.
The Shopify work is the widest: five DECKO storefronts across Australia, Germany, Hungary, New Zealand and the US, plus full store builds and custom landing pages written in Liquid instead of rented from apps.
Want something similar? See the services or tell me what you are building.