Shopify
DECKO Multi-Region Shopify Management (5 Stores: AU, DE, HU, NZ, US)
Ongoing management of five DECKO Shopify storefronts across Australia, New Zealand, Germany, Hungary, and the US. Work spans homepage rebuilds, landing pages, translations, technical support, SEO, and conversion optimisation kept consistent across every region.
DECKO runs separate Shopify stores per market, each with its own language, currency and catalogue nuances. I handle all five as one system: decko.com.au, decko.co.nz, deckodiy.eu, decko.hu and deckodiy.com.
The problem
Five storefronts run by five different people become five different brands within a year. Theme changes land in one region and not another, product data drifts apart, a promotion goes live in Australia and never reaches New Zealand, and something hardcoded for one market quietly breaks in another. The problem is not any single store. It is keeping five aligned without freezing all of them.
What I built
Homepage rebuilds across regions. Rebuilt and kept structurally consistent so the brand reads the same in Sydney, Berlin and Budapest while the catalogue and currency differ.
Landing pages ported between markets. The Room Visualizer, Partners and Cashback pages were each built once then adapted and rolled out across the other regional stores, including translated versions rather than machine-swapped text.
Translation management. German and Hungarian storefronts maintained as real localisations, which means the product terminology and the legal and shipping copy, not just the buttons.
Consistent SEO and CRO. Title and meta patterns, collection structure, internal linking and conversion elements applied the same way store to store, so improvements compound instead of being rebuilt five times.
One operational owner. Changes are applied deliberately across the set rather than discovered as drift six months later.
The stack
Shopify with custom Liquid across all five stores. Work is done on duplicated themes and reviewed before publishing, which matters more with five live storefronts than with one.
Why this is the proof point
Running one Shopify store well is a skill. Running five across four countries without them diverging is a different discipline, and it is the reason a single-store brief is straightforward. If you operate more than one storefront, this is the experience you are hiring.
Related services
Need something similar? Tell me how many storefronts you run and what keeps going out of sync.