SEO, AEO & GEO Specialist
Get named in ChatGPT, Claude, Perplexity and AI Overviews. Schema, llms.txt and answer-shaped content. Built on this site, so you can inspect it.
Getting your business named when someone asks ChatGPT, Claude, Perplexity or Google AI Overviews for a recommendation. Different mechanics from classic SEO, and most sites are doing nothing about it.
Traditional SEO gets you a blue link someone might click. AI search gets you named, or it does not. There is no page two. When a buyer asks an assistant who they should hire to manage their Shopify store, either your business is in the answer or it is invisible.
My rate is $10 per hour. The initial audit and structured data build is a fixed-price project quoted up front. Ongoing monitoring and content work runs as a monthly block you can scale. Agencies are currently quoting $2,000 to $10,000 a month for AEO and GEO retainers. The technical layer underneath is a few days of work, and then maintenance.
What actually decides whether an AI names you
Machine-readable identity
Structured data telling a model exactly what you are: Organization, Person, Service, Product and FAQPage, with the entities properly linked to each other. A model that cannot parse who you are and what you sell will not risk naming you.
An llms.txt file
The emerging convention at llmstxt.org: a plain-text, curated map of your site at the root path, written for language models rather than crawlers. Brand line, key pages, recent content, author identity. I run one on this site, generated dynamically from the content so it never goes stale. You can read mine.
Answer-shaped content
Models extract passages, not pages. Content written as direct question and answer pairs, with the claim stated first and the explanation after, gets retrieved. Content that buries the answer in paragraph six does not. This is the single biggest content change most sites need.
Corroboration elsewhere
Models weight claims that appear in more than one place. Your own site saying you are a Shopify specialist is one signal. Your site plus a directory plus a repository plus a profile all agreeing is a much stronger one. Consistency of naming across those sources matters more than volume.
What I do on your site
Six things, in order. Every one of them is checkable on your own site once it is done.
Whether your schema parses, whether your entities link, whether your key claims are extractable. Most sites fail this quietly.
Correct types per page, linked with @id references, so a model can follow Person to Organization to Service without guessing.
Added once the entity graph is in place, so the two agree with each other.
Question-led headings, the claim in the first sentence, FAQ blocks with matching markup. This wins featured snippets too.
Same business name, same description, same role wording everywhere you appear. Models penalise contradiction more than absence.
Baseline prompts across ChatGPT, Claude, Perplexity and Gemini, re-run monthly, so you can see whether you are gaining ground rather than hoping.
Start to finish
- 01Baseline what assistants seeNothing is changed until there is a written record of what a model can read on your site today.
- 02Baseline the promptsRecorded before any work starts, so later movement is measurable rather than asserted.
- 03Build the entity graphThis goes in first, because every later change depends on a model being able to identify you.
- 04Ship an llms.txtGenerated from your content rather than hand-maintained, so it stays current when you publish.
- 05Restructure the contentPage by page, highest value first, so the pages that matter become retrievable before the rest.
- 06Re-run and reportThe same prompts, monthly, against the same baseline.
Why hire me for this
Most people selling AEO right now are SEO consultants who added a service line. I build the technical layer myself.
This site runs a full JSON-LD entity graph, Person linked to Organization linked to WebSite, with Service and BreadcrumbList on service pages, WebApplication and FAQPage on tools. It serves a dynamic llms.txt at the root that rebuilds when content changes and caches for six hours. All of it is custom code in the theme, not a plugin.
I did not read about this. I wrote it, and you can inspect every piece of it on the page you are reading.
Recent work
Before hiring
Is AEO different from SEO, or is it a rebrand?
The foundations overlap: clean markup, clear content, real authority. The differences are real though. Retrieval instead of ranking, passages instead of pages, and being named instead of being linked. Anyone telling you it is identical to SEO, or that it replaces SEO entirely, is selling something.
Can you guarantee ChatGPT will recommend my business?
No, and neither can anyone else. Model outputs are probabilistic and change with every release. What I can do is make you retrievable and consistent, which is the part that is actually under your control.
How long before it shows?
Schema and llms.txt take effect as soon as the model providers next crawl you, typically weeks. Content restructuring and entity consistency compound over months.
Does this help normal Google rankings too?
Yes. Correct schema, answer-shaped content and consistent entities are all classic SEO wins. Nothing here trades one for the other.
What about GEO, generative engine optimization?
Same discipline, different label. GEO, AEO and AI search optimization all describe getting surfaced inside generated answers.
What platforms do you cover?
ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini, plus Bing Copilot.
What is the difference between SEO, AEO and GEO?
SEO is the classic job: rank a page, earn a click. AEO, answer engine optimization, is being the source a machine quotes, which covers Google's AI Overviews, featured snippets and voice results. GEO, generative engine optimization, is being named inside a generated answer in ChatGPT, Claude, Perplexity or Gemini, where there is no blue link and no page two.
Does this help normal Google rankings?
Yes. Correct schema, answer-shaped content and consistent entities are all classic SEO wins. Nothing here trades one for the other.
Which platforms do you cover?
ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini and Bing Copilot.
Do I need SEO as well?
Almost certainly yes. AI search is growing fast but classic search is still where most buying intent lands. I do both, so you are not paying two suppliers to argue about attribution.
Built with this service
Other ways I can help
I build software, and I measure whether it works.
The same questions I research are the ones I ask on client builds: is it reliable, is it fast, is it easy to use, and is it secure. Those four drove satisfaction in my ICT portal study, and they shape how I scope and test every project.