Shopify
DECKO Partners Program Page, Shopify B2B Landing (AU)
A B2B partner-recruitment landing page for DECKO Australia with two application tracks (dealers/resellers and bulk buyers/installers), a multi-field application form with ABN capture, downloadable brochures, and a full FAQ, built natively on Shopify.
DECKO wanted to recruit resellers, builders and installers into a partner program with discount pricing and quarterly store-credit bonuses.
The problem
B2B partner recruitment fails in one of two ways. Either the page is so vague that nobody applies, or it is so open that the sales team drowns in applications from people who will never order at volume. The page has to qualify before it converts.
What I built
Two clear tracks. Visitors split by partner type, each with its own benefits and application path, so a builder and a reseller are not reading the same generic pitch.
A qualifying application form. Business type, ABN, state, product interest and customer base. Every field exists to let the sales team triage before first contact.
reCAPTCHA protection. Because a B2B form with a discount attached attracts bots.
A four-step how-it-works flow. Removes the main reason people abandon B2B applications, which is not knowing what happens after submit.
Brochure downloads per partner type. A lower-commitment action for someone not ready to apply, which also captures intent.
An FAQ built from real pre-application questions. How discounts are calculated, the ABN requirement, approval time and custom project pricing.
The stack
All custom Liquid and JavaScript on Shopify. No form app, so the page is fast and the fields are exactly what the sales process needs.
Related services
Need something similar? Tell me who you are trying to recruit and what disqualifies someone.