DECKO Partners Program Page, Shopify B2B Landing (AU)
A B2B partner-recruitment landing page for DECKO Australia with two application tracks (dealers/resellers and bulk buyers/installers), a multi-field application form with ABN capture, downloadable brochures, and a full FAQ, built natively...
A B2B partner recruitment landing page for DECKO Australia. Two application tracks, dealers and resellers on one, bulk buyers and installers on the other.
With a qualifying application form, ABN capture, brochure downloads and a full FAQ. Built natively on Shopify.
What was in the way
B2B partner recruitment fails in one of two ways.
Either the page is so vague that nobody applies, or it is so open that the sales team drowns in applications from people who will never order at volume.
The second failure is the expensive one. Every unqualified application costs a reply, and a sales team that stops reading the queue misses the good ones.
So the page has to qualify before it converts, which is the opposite of what a consumer landing page does.
Six parts, each with a reason
Two tracks, split early
Visitors self-select as dealer or reseller, or as bulk buyer or installer. Each track has its own benefits and its own application path.
A builder and a reseller want different things. A reseller cares about margin and stock. An installer cares about lead times and bulk pricing on a single job. One generic pitch speaks to neither.
FAQ from real pre-application questions
How discounts are calculated, why the ABN is required, approval time, and how custom project pricing works.
Application form that qualifies
Business type, ABN, state, product interest and customer base.
Every field earns its place by letting the sales team triage before first contact. ABN separates a trading business from someone after a discount. State drives shipping and lead time. Customer base indicates volume.
The form is longer than a consumer form would be, on purpose. Length is a filter here, not a cost.
reCAPTCHA
A B2B form with a discount attached attracts bots. Without it the qualified applications get buried.
Four step how-it-works flow
Apply, get reviewed, get approved, start ordering at partner pricing.
The main reason people abandon B2B applications is not knowing what happens after submit, or how long approval takes. Stating it removes the hesitation.
Brochure downloads per partner type
A lower commitment action for someone not ready to apply, and an intent signal for the sales team. Somebody who downloads the reseller brochure is worth a follow up even if they never submit the form.
The engineering underneath
All custom Liquid and JavaScript on Shopify. No form app.
That is a deliberate choice. A form app would have been faster to install, but the fields here are specific to the sales process and the routing differs per track. Building it in the theme keeps the page fast, keeps the fields exactly right, and avoids a monthly cost for something that does not change.
Form handling posts to the sales process rather than accumulating in a dashboard. A partner application sitting unread in an app admin area is a lost reseller.
Shopify with custom Liquid and JavaScript, custom form handling, reCAPTCHA. Downloadable brochures served from the store.
See it live
DECKO Partners Program Page, Shopify B2B Landing (AU)The live site · decko.com.auHire me for this
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