Selected work
A collection of recent projects across web, design, and automation.
Thirty-three builds, from five-region Shopify operations to multi-tenant Laravel applications and government-compliant file generators. Each one is written up as a case study: the problem, what I built, the stack, and why that stack.
Client work is marked as such. Concept projects are labelled honestly rather than passed off as commissions.
Hollow Creek Farmstead
Rustic e-commerce landing page for a full-ecosystem family farm selling fresh produce, pasture-raised meats, and farm supplies. Warm earthy design with CSA subscriptions, product showcases, and a conversion-focused layout rooted in authentic farm storytelling.
D.R.E.A.M Week by Live Joe Dreamz
Event landing page for a 5-day personal transformation program. Designed to drive registrations through clear value messaging, program breakdown, and conversion-focused CTAs. Built with a bold, inspirational visual direction that speaks to the target audience.
Kaldi Roast Co. (DTC Coffee Brand)
Editorial-style product landing page for a premium specialty coffee brand. Subscription-focused design with warm typography, product storytelling, and conversion flow built to drive first-time subscribers and showcase direct-trade sourcing.
Summit Roofing Co. (Landing Page)
High-converting lead generation landing page for a premium Austin-based roofing contractor. Built with a rugged, trustworthy design system to capture homeowner leads through clear CTAs, social proof, service breakdowns, and a streamlined estimate request form.
What the work has in common
Most of these started the same way: a process running on spreadsheets, shared inboxes, or software that almost fit. The interesting part is rarely the code, it is deciding what the system actually needs to model.
The Laravel and PHP builds are the deepest: multi-tenant payroll, accounting for a US CPA firm, and a BIR-compliant file generator that had to match a government spec exactly.
The Shopify work is the widest: five DECKO storefronts across Australia, Germany, Hungary, New Zealand and the US, plus full store builds and custom landing pages written in Liquid instead of rented from apps.
Want something similar? See the services or tell me what you are building.