Summit Roofing Co. (Landing Page)
High-converting lead generation landing page for a premium Austin-based roofing contractor. Built with a rugged, trustworthy design system to capture homeowner leads through clear CTAs, social proof, service breakdowns, and a streamlined...
A complete homeowner-to-quote funnel in a single page, built as a concept project for a premium roofing contractor.
React and TypeScript on Lovable.
What was in the way
Contractor websites usually look cheaper than the work.
A crew charging premium rates loses bids to a competitor with a better site, because the homeowner has no other way to judge quality before the estimate. They cannot assess flashing detail or underlayment choice. They can assess whether the business looks like it takes itself seriously.
That judgement happens in the first screen and it is close to irreversible. A site that looks like a 2011 template tells the homeowner this is a cheap operator, and the premium quote that arrives two days later reads as overpriced rather than as reflecting better work.
The second problem is the form. Most contractor sites end on name, email and phone, which produces a lead the contractor cannot price, triage or prioritise. Every one of those becomes a phone call to ask the questions the form should have asked.
Five parts, each with a reason
A rugged hero that sets the price bracket
The first screen carries the premium-or-not judgement, so it does the heaviest work. Materials, scale and finish shown rather than claimed.
Project detail capture
The page ends on a form that collects enough to price or triage: property type, roof type, the problem, timeline and access.
Longer than a name and email, deliberately. A contractor with ten detailed enquiries can sequence a week. A contractor with forty names and numbers has forty phone calls to make before knowing which are real.
Scannable services
Nobody reads a contractor site. They scan it.
So the structure has to survive scanning: short headings, a clear service list, and no paragraph that has to be read to understand what is offered. Anything that only works when read in full will not be read at all.
Trust signals before the ask
Licensing, insurance, warranty and workmanship guarantees positioned ahead of the form rather than below it.
A homeowner about to hand over contact details is deciding whether this business is legitimate. Answering that after the form is answering it too late.
A note on this one
This is a concept project, not client work. No real contractor, no real leads, no results to report.
It exists to demonstrate the funnel structure and the design standard for a trades business. For the same approach on a live site with real traffic and real enquiries, see Borg's Roofing and Showtime Pools.
The engineering underneath
React with TypeScript, Tailwind CSS and Framer Motion, built on Lovable.
Single page rather than multi-page, deliberately. The entire funnel is one decision made in one sitting, and every navigation step is an opportunity to leave. A services page, an about page and a contact page would split one argument across three loads.
Motion is restrained. In trades, heavy animation reads as agency rather than contractor and works against the positioning.
See it live
Summit Roofing Co. (Landing Page)The live site · summit-roofco.lovable.appHire me for this
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