Landing page
Hollow Creek Farmstead
Rustic e-commerce landing page for a full-ecosystem family farm selling fresh produce, pasture-raised meats, and farm supplies. Warm earthy design with CSA subscriptions, product showcases, and a conversion-focused layout rooted in authentic farm storytelling.
A working farm website that actually feels like a working farm, built as a concept project.
The problem
Farm businesses serve two very different buyers from one site. A home cook wants fresh produce and eggs. A homesteader wants supplies and tools. Sending both down the same path serves neither.
What I built
Three distinct buyer paths. Fresh produce, pasture-raised meat and eggs, and farm supplies, separated from the first screen.
Tone that matches the product. A farm site that looks like a design agency made it undermines the thing being sold.
Conversion for both audiences. Each path resolving to its own appropriate action rather than a shared generic contact form.
The stack
React with TypeScript, Tailwind CSS and Framer Motion, built on Lovable.
A note on this one
This is a concept project rather than client work, built to demonstrate multi-audience information architecture.
Related services
Need something similar? Tell me who your different buyers are and how they currently get lost.
Highlights
- Full-width cinematic hero with farm imagery
- Three-pillar category grid (Produce, Meat, Supplies)
- Seasonal featured products showcase
- Farm story section with generational stats
- Four-step farm-to-door process timeline
- Livestock showcase with breed information
- Agricultural supplies section with bullet features
- CSA subscription tiers with weekly share options
- Vintage-style testimonial cards with wheat icons
- Farm journal and recipe blog previews
- Visit the farm section with address and hours
- Instagram feed grid
- Newsletter signup with rustic styling
- Certifications badge row in footer
- Mobile-first responsive layout