Hollow Creek Farmstead

Fresh produce, pasture-raised meat and eggs, and farm supplies. Split immediately rather than after a shared introduction.

The decision is made once, at the top, by the visitor rather than by a navigation structure. Everything below is scoped to the path they chose.

Each path resolves to its own action rather than a shared contact form.

Produce resolves to an order or a collection slot. Supplies resolves to a catalogue enquiry. Wholesale resolves to a conversation. A single generic form would force three different intentions into one inbox with no way to tell them apart.

A farm site that looks like a design agency made it actively undermines what is being sold.

The whole proposition is that this is a real farm run by real people. Over-designing it reads as a marketing front for a distributor, which is precisely the suspicion a direct-from-farm business has to overcome.

That is a genuine constraint, not an excuse for a worse site. It means restraint in the motion, honest photography, and typography that reads as considered rather than styled.

This is a concept project, not client work. There is no real farm, no real orders and no results to report.

It exists to demonstrate multi-audience information architecture: how to serve three buyers with different intents from one site without a mega menu and without three separate sites. That problem is common well beyond farming, and it is the part worth looking at here.