Shopify Landing Page Development

DECKO sells decking tiles, wall panels, flooring and green walls across five markets. Surface products are hard to buy online because customers cannot picture how a tile looks in their own space, so they hesitate.

The problem

Hesitation is the whole problem in surfaces. A shopper likes a product, cannot imagine it installed at home, and leaves to think about it. That is the drop-off, and no amount of extra photography fixes it because the missing photo is of their room, not the product.

What I built

Roomvo integration. Roomvo is the room visualiser used by thousands of flooring and surface retailers. A visitor uploads or takes a photo and gets a realistic render of the product installed in their own space.

Eight collections wired in. WPC deck tiles, SPC flooring, Verdure green walls, Soundscape acoustic panels, Flexistone and more, each with a try-it button routing to the matching shop collection.

Before-and-after sliders and a three-step explainer. So a visitor understands what the tool does before being asked to upload anything.

A QR handoff for desktop visitors. This was the clever part. Most desktop visitors have the photo of their room on their phone, not their computer. The page generates a reveal-on-click QR code that hands them to mobile to snap and continue, which removes the single biggest drop-off point in the flow.

Rolled out across all five regions. Adapted per market including translated versions, not copy-pasted.

The stack

Built native in Shopify and Liquid with custom JavaScript. The visualiser is a third-party platform, so the work was the integration and the conversion-focused page around it.

The lesson in it

The QR handoff came from asking where people actually stop, not from a design brief. Most conversion problems are like that: a specific friction nobody has named yet, rather than a page that needs to look better.

Related services

Need something similar? Tell me where visitors drop off and I will tell you whether it is fixable.