DECKO Room Visualizer, Shopify Landing Page (Roomvo, 5 Regions)

Roomvo is the room visualiser used by thousands of flooring and surface retailers. A visitor uploads or takes a photo and gets a realistic render of the product installed in their own space.

The integration is the work. Roomvo provides the render, the page has to get the visitor into it, match the right product, and get them back out to the correct collection afterwards.

The QR handoff came from asking where people stop, not from a design review.

Most conversion problems are like that: a specific friction nobody has named, rather than a page that needs to look better. Finding it requires looking at the actual flow rather than the actual page.

WPC deck tiles, SPC flooring, Verdure green walls, Soundscape acoustic panels, Flexistone and more. Each has a try-it button routing into the visualiser preloaded with that product line, then back to the matching shop collection.

Routing matters. A visitor who visualises a green wall and lands back on a generic catalogue page has to find the product again, and most do not.

A visitor will not upload a photo of their house to a tool they do not understand. The sliders show what the output looks like, and the three steps show what is being asked of them, before the upload prompt appears.

This is the part that came from watching where people actually stop.

Most desktop visitors have the photo of their room on their phone, not their computer. They reach the upload step, realise the photo is elsewhere, and leave. The page generates a reveal-on-click QR code that hands the session to mobile so they can take the photo and continue there.

It removes the single biggest drop-off in the flow, and no design brief would have identified it.

Adapted per market, including translated versions, rather than copy-pasted. Product names, measurement units and collection structures differ per store.